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September 5, 2024
The Saudi Pro League (SPL) is excited to welcome TikTok as its “Digital Partner” for the 2024-25 season.
Through this partnership, TikTok, the premier platform for short-form mobile video, aims to deliver an unmatched digital experience for football fans across the region and beyond. As part of the official collaboration, TikTok will launch an SPL Exclusive Hub, providing a centralized space for fans to access content from the league’s clubs and partners.
The hub provides an immersive experience, connecting fans with their favorite teams and players in unique and interactive ways. This partnership raises the bar for sports entertainment by utilizing TikTok’s vibrant community and dynamic platform to bring the SPL closer to its growing fanbase.
This partnership will enable TikTok to enhance the excitement of Roshn Saudi League (RSL) matches in unprecedented ways. The SPL will exclusively provide exclusive content on TikTok, offering fans a unique look into the league, clubs, and players. This content will create an engaging and immersive fan experience, from behind-the-scenes footage to detailed player interviews.
Furthermore, the SPL will grant TikTok creators exclusive opportunities to explore and highlight different aspects of the league, including access to training sessions, matchday experiences, and interactions with star players. These experiences will boost engagement and inspire creative storytelling that connects with a worldwide audience.
SPL’s exciting football content and innovative experiences offer TikTok fans a variety of exclusive content and engagement opportunities. Boasting over 44.2 million likes and 2.5 million followers, the SPL’s TikTok presence has established a centralized digital hub for fans to connect with the league like never before.
Omar Mugharbel is the CEO of the Saudi Pro League, overseeing the league’s strategic direction, growth, and global expansion. Focusing on enhancing the league’s presence both orally and internationally, he plays a key role in developing partnerships, such as the recent collaboration with TikTok, to elevate the digital fan experience. Under his leadership, the SPL aims to strengthen its brand, engage with a broader audience, and set new standards in sports entertainment.
Omar Mugharbel serves as the CEO of the Saudi Pro League. “The partnership between the Saudi Pro League and TikTok is a groundbreaking development for our sector in the region and represents a strategic leap into the future of sports entertainment. This is more than a partnership; it’s a digital revolution. We are harnessing TikTok’s power to transcend traditional engagement and offer our fans a canvas for creative expression and a suite of experiences tailored to their passion for football.
“We’re creating a realm where each fan has a front-row seat to the spectacle of the Roshn Saudi League, powered by the boundless creativity that TikTok embodies. The SPL Exclusive Hub on TikTok provides an immersive and interactive digital home for our passionate football fans.
“We are shaping the future of fan engagement and setting a global benchmark right here in the Saudi Pro League.”
Kinda Ibrahim, TikTok’s General Manager for Operations across the Middle East, Turkey, Africa, Pakistan, and South Asia, remarked: “Saudi Arabia has a deep-rooted passion for football. By partnering with the Saudi Pro League, we are connecting with this strong love for the sport and supporting the league’s strategic goal of becoming a leading global football league.”
“Through modernizing the fan experience with a dedicated space for league content, clubs, and partners, we aim to strengthen the community of sports enthusiasts by providing them with more ways to connect and engage with exclusive content online.”
TikTok will introduce the hashtag #SaudiLeague to boost the SPL’s digital presence. This campaign will provide football fans with an exciting mix of sports and creativity. Additionally, the partnership will feature focused content promotion and programming that goes beyond the usual matchday experience.
TikTok’s dedication to this partnership includes substantial media efforts to keep the SPL at the cutting edge of digital sports marketing. Follow @spl on TikTok (https://www.tiktok.com/@spl) to stay updated with the latest developments, or visit the website at https://spl.com.sa/en for more information and updates.
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Katarzyna Nowak is a seasoned writer with over five years of experience in editorial content, news reporting, and football sportsbook app reviews. As an author for Football News Today, she combines her deep understanding of the sports betting industry with a passion for football, delivering insightful and accurate content that keeps readers informed and engaged.
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