Real Madrid capitalizes on their trip to Bank of America Stadium – Major League Soccer Real Madrid capitalizes on their trip to Bank of America Stadium – Major League Soccer
Real Madrid capitalizes on their trip to Bank of America Stadium – Major League Soccer

August 7, 2024

Real Madrid capitalizes on their trip to Bank of America Stadium – Major League Soccer

Florentino Pérez and José Ángel Sánchez visited the ‘tunnel club’ at Charlotte FC’s stadium to gain firsthand insight into the VIP lounge they aspire to create at the Bernabéu.

Credits to MLS Image Gallery

Visitors frequently find themselves overwhelmed by a profound sense of awe as they enter the dressing room tunnel of the Santiago Bernabéu. This iconic space, steeped in history and tradition, evokes an electric atmosphere that speaks to the legacy of Real Madrid. As fans and players alike traverse this hallowed passage, they can almost feel the weight of countless unforgettable moments that have unfolded within the stadium. The tunnel serves as a gateway, not just to the pitch, but to the dreams and aspirations of those who have worn the club’s colors. It’s a place where the echoes of past triumphs resonate, leaving a lasting impression on everyone who steps inside.

The stadium instills a unique anxiety in opponents, enhanced by the intangible mystique surrounding Real Madrid, which has recently been augmented by its impressive new retractable roof. This architectural feature has contributed to an intimidating atmosphere, paired with cutting-edge technology that continues to push the boundaries of the soccer industry.

With over 80,000 fans roaring in unison, Los Blancos have become adept at achieving what seems impossible for any other team. 

Credits to MLS Image Gallery

While many attribute their success to divine favor, no one has yet offered a more convincing explanation. Real Madrid is eager to enhance their stadium further, and their visit to Bank of America has provided them with a tangible example of the VIP experience they aim to implement at their home ground.

Soccer ‘spies’

Following their victory over Chelsea and just before heading to the airport to return to Spain after concluding their U.S. tour, Florentino Pérez and José Ángel Sánchez, along with other club officials, explored the tunnel club at Charlotte FC Stadium.

Their goal was to experience firsthand the VIP lounge that Bank of America plans to establish at the Santiago Bernabéu before boarding their bus to Charlotte Airport. 

Bank of America showcased its comprehensive entertainment offerings for fans, including a reverse food court and an exclusive VIP area located right at the edge of the pitch, just inches away from where players exit through the tunnel. This aligns perfectly with Real Madrid’s vision of transforming each match into a significant ‘family investment’ as they strive to compete in an increasingly challenging and complex landscape.

A Private ‘Tunnel Club’

The goal is to ensure that, despite the high ticket prices, attending a match is much more than just a ‘simple’ soccer game. It aims to be a unique event where fans can engage in various activities and not just arrive five minutes before kickoff. 

The intention is to ‘educate’ supporters on how attending a game should resemble the rituals that thrive in American sports. This concept forms the foundation of the new VIP experience, allowing fans to delve deeper than ever into the heart of the Bernabéu.

This visit has provided insight into how Bank of America has designed its VIP area, enabling fans to fully enjoy the experience by observing players as they navigate the dressing room corridor from warm-ups to the final whistle.

 At the Bernabéu, the exclusive setup brings fans closer to the action than ever before, with only glass windows separating them from the tunnel. In contrast, the ‘Tunnel Club’ at Charlotte FC Stadium lacks this glass barrier, featuring a catering area positioned almost at pitch level with high tables where guests can enjoy the match while also utilizing the indoor restaurant in the VIP area for food and drinks.

The ‘Tunnel Club’ seats boast a prime location situated between the benches and the Presidential Box. Its impressive hospitality area is positioned beneath the stands with a view of the tunnel, providing guests with an exclusive vantage point to see players as they emerge onto the field. This innovative approach represents another avenue for Madrid to generate revenue, ensuring that fans can fully maximize their experience.

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author
Katarzyna Nowak

Katarzyna Nowak is a seasoned writer with over five years of experience in editorial content, news reporting, and football sportsbook app reviews. As an author for Football News Today, she combines her deep understanding of the sports betting industry with a passion for football, delivering insightful and accurate content that keeps readers informed and engaged.