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September 11, 2024
LA LIGA has officially entered a groundbreaking broadcast agreement with China Media Group (CMG), marking CMG’s return as the official broadcast partner of LALIGA in China. The partnership was solidified during a signing ceremony in Beijing, attended by LA LIGA President Javier Tebas and the CPC Central Committee’s Vice Minister Publicity Department Shen Haixiong, President of CMG. This deal highlights LALIGA’s commitment to expanding its reach in the Chinese market. It gives millions of fans nationwide access to live Spanish football matches via CMG’s extensive platforms for the 2024/25 season.
Senior officials from CMG, LA LIGA, and Mediapro participated in the ceremony. Among the CMG attendees were key figures such as Qi Zhuquan, Director of the International Exchange Bureau, and Liang Jianzeng, Director of the General Editorial Office. From LALIGA, Greater China Managing Director Sergi Torrents and Global Director of Communications Leticia De Zuloaga were present, while Mediapro was represented by Chairman and Co-founder Tatxo Benet and Asia CEO Pilar Jimenez.
In his speech, Javier Tebas emphasized the significance of the agreement, noting that “China remains a key market for LALIGA” and that this partnership aligns with Spain’s diplomatic efforts to strengthen ties with China. Tebas also acknowledged the potential of football as a link to promote understanding between the two countries.
The timing of the agreement coincides with Spain’s Prime Minister Pedro Sánchez’s state visit to China from September 8-11, 2024. LALIGA, as part of the Prime Minister’s official delegation, participated in high-level meetings, including the China-Spain Business Advisory Council and a luncheon with Premier Li Qiang. This collaboration builds on an MOU signed in July during Shen Haixiong’s visit to LALIGA’s Madrid headquarters, establishing a foundation for deeper cooperation between the two entities.
LALIGA and CMG are committed to enhancing football exchanges between Spain and China, strengthening strategic collaborations, and enriching cultural ties through the sport.
LALIGA, through its educational division, LALIGA BUSINESS SCHOOL, is excited to announce the launch of a new Master’s Degree in Sports Event Organisation in collaboration with Sport Life Ibérica, a leading sports events organization group in Spain. This comprehensive nine-month program will begin in February 2025 and is limited to 25 students, offering an exceptional chance to learn comprehensive information about sports event management.
The Master’s program, building on the success of the previous short course, “The Making of a Sporting Event,” will be conducted at LALIGA Headquarters from 16:30 to 20:30, Monday through Thursday. In addition to classroom instruction, the course guarantees three months of work experience with prominent companies organizing sporting events.
José Moya, Director of LALIGA BUSINESS SCHOOL, expressed his enthusiasm about the new program, stating, “t’s a privilege for LALIGA BUSINESS SCHOOL to announce the introduction of the Master’s in Sports Event Organisation in collaboration with Sport Life Ibérica, a renowned company in the field of sports and event organisation. This partnership strengthens our commitment to academic excellence and professional development within the sports industry, and represents the coming together of two leaders in their respective fields”.
María Wandosell, CEO of Sport Life Ibérica,Said : “The experience accumulated by Sport Life Ibérica over more than 20 years in the organisation of major sporting events, such as La Carrera de la Mujer (Women’s Race), has made us see both the professional opportunities and the need for better training to fill these newly created jobs. Without a doubt, working together with LALIGA BUSINESS SCHOOL to develop this project is a great privilege for us. We are convinced that good training in the field of sports event organisation will be a qualitative leap for the sector”.
This new program adds to the expanding curriculum of LALIGA BUSINESS SCHOOL, which now offers nine Master’s degrees. As the only sports institution with its own educational department, LALIGA is committed to providing programs designed and delivered by top-tier industry professionals, addressing the evolving sports sector needs.
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Katarzyna Nowak is a seasoned writer with over five years of experience in editorial content, news reporting, and football sportsbook app reviews. As an author for Football News Today, she combines her deep understanding of the sports betting industry with a passion for football, delivering insightful and accurate content that keeps readers informed and engaged.
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